Keywords and volume

Keyword count is the number of saved rankings. Volume sums monthly searches across measured keywords; it may cover only part of the ranking set.

Est. visits / mo

Estimated monthly organic visits from saved rankings. This is an estimate, not your website analytics.

Difficulty

Search-volume-weighted difficulty across keywords with known volume and difficulty.

Est. value / mo

CPC × estimated visits for keywords with both measurements, in USD. This may cover only part of the page’s traffic.

A dash means not measured. Zero is a measured value. Charts describe the displayed rows, not the whole library.